International Winemaking Consulting
From Vineyard to Market — Comprehensive Services for Wineries
Twice named Best Winemaker at the Oscar del Vino awards, in 2006 and 2025, Roberto Cipresso is an international consulting winemaker and winery consultant based in Montalcino, Italy. For more than 35 years, he has advised wineries, wine estates, start-ups and international wine projects in Italy and worldwide, integrating vineyard strategy, winemaking, winery design, management, product development and market positioning. Each engagement is built around the identity of the terroir and the objectives of the estate — from vineyard to bottle, and from bottle to market.
Vineyard and Winemaking Consulting
Great wine begins in the vineyard. Our vineyard and viticulture consulting combines in-depth vineyard assessment, analysis of soil, climate and site conditions, massal selection and technical support during key phenological stages. We coordinate selective harvest planning and work with specialized agronomists to align vineyard decisions with the winery’s production goals. The objective is to obtain healthy, balanced and distinctive grapes capable of expressing the identity of each terroir with precision.
Winery Management Consulting
Sustainable winery growth requires sound management and informed investment decisions. Our winery management consulting includes support with economic planning, investment analysis and, through specialized professionals, support in identifying relevant national and European funding opportunities for the wine sector. We help wineries optimize resources, control production costs and build financially sustainable development strategies without separating business performance from wine quality and long-term brand value.
Wine Marketing, Brand Strategy and Communication
A winery’s market positioning begins with a clear and credible brand identity. We define wine marketing and brand strategy, develop messaging and communication, and translate them into targeted social media, bespoke websites and e-commerce platforms. Each project is designed for performance, SEO and user experience, with the objective of supporting direct-to-consumer and online sales, strengthening brand visibility and improving the winery’s ability to engage importers and distributors in target markets.
Winery Design Consulting
Winery design directly influences wine quality, operational efficiency and future scalability. Our winery design consulting supports new winery projects, expansions and renovations in collaboration with architects and engineers specialized in wine production. Each project optimizes grape reception, production flows, fermentation and aging areas, environmental conditions and energy efficiency. The service may also include bottling lines, internal enological laboratories, equipment selection, technician training and quality control protocols.
Sparkling Wine Consulting
Producing high-quality sparkling wine requires specialized expertise at every stage. We provide sparkling wine consulting for both Traditional Method (Metodo Classico) and Martinotti-Charmat production: selection of high-acidity base grapes, base wine vinification, cuvée blending, secondary fermentation in bottle or pressurized tank, lees aging, remuage, disgorgement and final dosage. Our international experience in Italy, France, Spain and Argentina supports the development of premium sparkling wine lines with a distinctive technical identity and clear market positioning.
Winery Staff Training
A winery’s long-term performance depends on the expertise and continuity of its internal team. We provide specialized winery staff training for cellar teams and technical managers through practical courses and direct coaching. Operational training covers harvest management, grape reception, fermentation control, enological parameters, barrel aging, wood management, bottling and quality control protocols. Advanced training may include interpretation of chemical and microbiological analyses, technical tasting, sensory profiling and wine communication for wine tourism and hospitality.
Strategic Winery Consulting — Total Quality Project
Wine quality creates lasting value only when vineyard, production, management, sales, export and hospitality work toward the same objective. Our strategic winery consulting integrates technical expertise with business vision, helping align departments, priorities and market positioning. We support dialogue with buyers, distributors and importers, strengthen the technical preparation of sales teams and translate enological complexity into clear, credible messages for target markets.
Wine Product Development and New Product Lines
We support wineries in developing new wines and product lines to diversify their portfolio and reach new market segments. The process may include concept development, target sensory profile, vineyard and grape selection, winemaking protocols, naming, packaging and positioning. Projects can range from accessible entry-level wines to premium HoReCa lines, special selections, collector releases and limited editions. Each product is designed to combine a distinctive technical identity with a clear commercial role within the winery’s portfolio.
Wine Quality, Stabilization and Analytical Control
Our internal laboratory supports continuous wine quality control from pre-harvest to bottling. We monitor grape ripening curves, analytical parameters during winemaking and aging, and the conditions required for technical stability before bottling. Depending on the project, the work may include chemical and microbiological monitoring, interpretation of analytical data and definition of quality control protocols. The objective is to protect wine integrity, consistency and long-term stability without losing sight of sensory identity.
Tailor-Made Winemaking Consulting
Every winery has a different history, terroir, production structure and ambition. We therefore build tailor-made consulting projects around the real conditions and objectives of each estate rather than applying a standardized formula. Our approach is rooted in three principles: scientific rigor, sustainability and historical identity — a framework designed to connect technical precision, long-term responsibility and the authentic character of place.
Winery Projects in Italy and Worldwide
Roberto Cipresso supports established wineries, boutique estates, start-ups and international owners developing or relaunching wine projects in Italy and abroad. Depending on the objectives, consulting can integrate vineyard and terroir assessment, production strategy, winery design and workflow planning, wine development, team training, brand positioning and market strategy. For projects involving investment, acquisition or corporate transactions, the technical consulting work can be coordinated with the client’s legal, tax and financial advisers.
Looking for a Consulting Winemaker?
Whether you want to improve wine quality, develop a new product line, design or reorganize a winery, or redefine market positioning, Roberto Cipresso builds a tailored consulting path for wineries in Italy and worldwide. We assess your project, define priorities and propose the right technical and strategic scope. We respond within 24 hours.